The partnership will also mean that SiriusXM will offer exclusive pre-race programming and post-race programming as well as the most current news on each team. Its coverage will include veteran F1 journalists covering each race.
The partnership is expected to last through 2024. SiriusXM will also deliver multiple replays of each race. These replays will be available on the SiriusXM app, on the SiriusXM website, and on all connected devices. There will also be live and post-race commentary and analysis from F1"s most popular personalities.
The first United States Grand Prix race took place in Sebring, Florida in 1959. Later, the event moved to Long Beach, California and Dallas, Texas. But in 1992, the race left the United States and returned to the United Kingdom. In 2007, the race was held in Indianapolis.
Liberty Media Corporation acquired F1 in January 2017 for $4.6 billion. That made the corporation the largest owner of the sport in the world. As a result, Liberty has vowed to bring F1 racing to the general public. They hope to expand the sport to more areas of the country, including the US.
Liberty believes that another US Grand Prix would be a big boost for the sport. Last year, an annual hosting fee averaged $30.4 million. But this year, the cost jumped to an estimated $109 million. Due to increased research and marketing, as well as an increase in headcount and sponsorships, the operating loss was also higher.
While this loss may seem high, Liberty is confident that the US market will rebound in the years to come. After all, in 2010, the United States was the second most-watched nation in digital Formula One content consumption.
In addition to its partnership with Formula 1, SiriusXM is also offering more exclusive coverage of F1. This will include pre-race and post-race interviews with drivers and teams. Moreover, fans can tune into a variety of special programming such as Speed City F1 on the weekend of the Monaco Grand Prix.
The coverage on SIRIUS XM will include veteran F1 journalists reporting from each circuit. They will offer circuit analysis and recaps of qualifying results, as well as driver interviews. Moreover, the SiriusXM app will be able to provide access to the BBC 5 Live radio broadcast of each race.
Fans who are interested in watching the Formula One United States Grand Prix should consider purchasing a SiriusXM subscription. SiriusXM offers ad-free music and premier sports talk. Using their app, subscribers will be able to listen to the race on their iPhone, iPad, or Android phones.
With the expansion of their relationship with F1, SiriusXM has added even more features to the SiriusXM App. In addition to the live and post-race coverage, fans will be able to take advantage of the SiriusXM Sports Radio and ESPN Radio channels.